Like many (most?) brands, Whirlpool was looking to produce work during this lovely pandemic. We wanted to avoid the UGC default that most brands were giving in to, and introduce some levity to the airwaves and the brand as a whole (a first for Whirlpool!).
David, the director, was also the talent, his kids were the stars, and his wife, Rasha, was an actress, a producer, agency liaison, and took care of the wardrobe, propping, scheduling, child-wrangling and snacks. And so, with a team of 4 people on site, (18 people if you add up all of Rasha’s roles), we made this.