Time and time again, data has shown that kids who do chores are more likely to be successful adults. Now take that bit of info and mix it with a pandemic that forced millions of families into quarantine, forced children out of school, and added the role of teacher to parents’ already insane list of responsibilities. Whirlpool, (a brand that’s all about cooking, cleaning and washing), aimed to help – and so we turned everyday chores into every day lessons with Chore Club. This social campaign (Instagram, Pinterest) helped parents get a little help around the house, and helped kids gain the life skills that have proven effects into adulthood.
More content and ideas can be found on Whirlpool’s Instagram @WhirlpoolUSA and the Chore Club hub on their website.