If Shopping Small is great, then Shopping Small with a giant friend is immeasurably better.
So we took Shaq and a few of his friends and set them loose on a few small businesses around the country. It was funny. It was slightly bizarre. It was a bit oversized. But all-in-all it made for a really great series of videos that were shown on broadcast, preroll and used as social content, and which were paired with a massive pre-SBS social and digital campaign.
And the wonderful, accidental, non-scripted version