This was the time we meticulously crafted scripts for Tina Fey and she improvised the hell out of it anyway because she’s Tina Fey and better than you. Also included are a few spots that we scripted and shot and all that fun stuff. These, along with a massive social program, launched American Express’s Pay It Plan It program - Pay for the small stuff whenever you want, Plan to finance the things that are more of a splurge.