Winner of a Cannes Silver Lion in the Design category, 2015.
There is one, unequivocal fact about cancer: the earlier you detect it, the greater the chance of treating it successfully.
But let's be honest: You probably don’t check yourself for cancer nearly as often as you should, nor have you probably committed enough of your body’s intricacies to memory. So we began to wonder: If we’re not going to be so good at checking our own private bits, maybe we’d much rather check someone else’s.
Introducing The Cancer Sutra. The world’s first Kama Sutra designed to help you look for early signs of cancer — on someone else. Thirty-two positions, covering a range of partnerships (male/female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate.
Get yourself checked regularly, check yourself regularly — and, of course, check your partner.
As many times a night as you can manage, preferably.
Within one week of launch The Cancer Sutra earned over 21 million Twitter impressions, was shared over 90,000 times on Facebook and had over 300,000 page views on the website.
Featured on Buzzfeed, Mashable, Adweek, Design Taxi, Awwwards, Distractify and GQ France.
Case Study Video
The Cancer Sutra was available online, as an eBook (on iBooks, Kindle and nook) and as artist-signed art prints. The proceeds of all purchases go towards Stupid Cancer's education and early detection programs.
Website
eBook
Art Print Series
Major kudos to John Solimine of Spike Press for his hard work and incredible illustrations.