VP, Creative Director
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Target

Here’s the thing about shopping at Target: It’s completely different than shopping anywhere else. 
We wanted to bring the whole Target experience—from how it inspires your inner designer to its highly curated shopping experience—to life.

That’s why we created Roomr.
The social inspiration and design app from Target.

Please click the images below to enlarge 

 

LAUNCH SCREENS
To inspiration... and beyond!


MAIN MENU
Because your tools need a home, too.


MY ROOMS MENU
Every room you make has its place.


CAMERA
Lights and action included.
 


BABY'S ROOM
... is bigger than my room.


ROOMIX
When in doubt, have a robot do it. 


SHARE
Because seriously, that place looks awesome.


WOOHOO!
Woohoo!
 


CLOSET, KITCHEN, AND ANY OTHER ROOM YOUR HEARTH DESIRES. 
It's your place, and your items on Target—all just a tap away.

 

 

Credits

Art Direction: Madeline Malachowski
Copy: Jeph Burton