Winner of a Shorty Award, and listed as the Branded Content/Entertainment winner of Adweek's Media Plan of the Year.
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence –including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar.
So charity: water gave us a mission: Make dirty water real for people who don't have to drink it.
As the first nonprofit to partner with Buzzfeed's Tasty, we brought dirty water home for Americans and put it right in their kitchens. These Tasty videos were slightly different from the ones you might be used to seeing in your Instagram feed. Viewers will still see all of the required ingredients and the step-by-step process to complete the recipe, but there a surprise special ingredient in each video.
Case Study
Lemonade
Smoothie
Corn Bread